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Measuring Internal Communication - An Impact Model

One of the best known measurement models for internal communications has to be the employee-customer-profit chain from Sears Roebuck that established a link between employees with the right attitudes to work and the profit the company can expect as a result of engaged consumers. The mechanics of measurement do not lie in the model itself - they reside within the strategic alignment that has been created between the drivers and units of measure that determine satisfaction and management buy-in to commit to the process. Measurement, therefore, starts at the beginning. It must be incorporated into the strategic outline of the communication plan and benchmarks must be set to ensure that specific goals are achieved. In traditional measurement, only output is calculated through content and processes. In many instances, the efficiency of the communication, or impact, is not addressed. It is well established that communication tiers build on themselves: they start by building awareness; wit
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Employee Communications - Communicating Tough News in Tough Times

When you have difficult news to communicate, do it like removing a bandage: swiftly and completely. How you and your business cope in tough times is a reflection of true character. How you communicate during those tough times reflects your values. It may be instinctive to duck and run for cover when things look bad, but just like your mother told you, it's best to stand up and face the music. If you have bad news to tell your staff, make sure it's not 'out of left field.' Regular employee briefings are essential, making them aware of the state of business, how things are going in the industry, what the competition is up to and what the company is planning are all important pieces of information so everyone is pulling in the same direction. They won't feel blindsided if you've keep them apprised all along. Plan the dissemination of bad news meticulously. Carefully plot out each step, craft each message and go over the timing and the ways in which you will comm
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Work-Life Balance for the Unemployed: Time

You are unemployed. You can't find the happy medium, the middle ground. You bounce between being hopeless and hopeful. Some hours you are driven and ready to tackle the job search while other days you nap in the park all day. According to the State of California's Employee Development Department on Aug. 19, 2011, 10.5 percent of San Diego residents, 12.4 percent of Californians, and 9.3 percent of Americans are unemployed. Even when you are jobless, you must strive to keep a balance. But how can you possibly maintain work-life balance when you aren't working? First, consider your time. If you were at work, you would spend four hours of your morning working, take a lunch break and then continue working another four hours. (For this example, let's use ideal work hours not the 12-hour days you had been working.) During the week, use the 40 hours you would be working to land your next job. Wake up as if you are going to work, get ready, have your morning coffee and hit t
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An English Degree Is Useful In The Public Relations Sector

An English degree might lead students to important roles within companies. There are many careers other than writing and editing where having an English degree can help. Public relations specialists and managers are among them. The Public Relations Society of America is a professional association that represents PR professionals, and students in English degree programs might have opportunities to join student chapters at the colleges or universities that they attend. The PRSA defines public relations as helping "an organization and its publics adapt mutually to each other." When it comes to PR, English degree recipients might use their communications skills in ways that help them maintain and enhance a client's, or an organization's, image and identity. That might include keeping up on trends that can affect a client or company and making image improvement recommendations based on those trends as well as handling crisis communications. An English degree particularl
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